![]() ![]() (ANA) establish Rakuten ANA Travel Online Co., Ltd. Jul Rakuten and All Nippon Airways Co., Ltd.Rakuten announces its vision for a “Rakuten Ecosystem,” which connects online and offline services across Rakuten Group. founded as a joint venture with NTT DOCOMO, INC. affiliate marketing business by acquiring LinkShare Corporation Jun Rakuten commences credit card payment service with “Rakuten Card” by acquiring Kokunai Shinpan Co., Ltd.Rakuten expands overseas for the first time by acquiring U.S.-based LinkShare Corporation.Synergy of credit card and e-commerce services generates substantial profits for Rakuten Group.Nov Nippon Professional Baseball (NPB) approves new entry of “Tohoku Rakuten Golden Eagles”Ģ005: Strengthening Financial Businesses while Making Inaugural Push Outside of Japan.was founded to manage professional sports businesses Sep Rakuten acquires Aozora Card Co., Ltd.May Rakuten acquires Minnano Shushoku Inc., an online community for job seekers.Rakuten enters the arena of professional sports with the formation of the “Tohoku Rakuten Golden Eagles,” which was the first new professional Japanese baseball franchise awarded in 50 years, instantly putting the “Rakuten” brand in newspapers across the country on a daily basis. Nov Rakuten acquires DLJdirect SFG Securities (currently Rakuten Securities, Inc.)Ģ004: Entry into Japanese Professional Baseball.merged into Rakuten Rakuten acquires (currently Rakuten Travel, Inc.) to spearhead its online travel business ![]() Rakuten Group dramatically expands scope and scale of operations by adding new core businesses. Nov “Rakuten Super Point Program” is introduced as a new membership loyalty program (All products sold on Rakuten Ichiba generate Super Points that can be used to pay for shopping in any merchant’s store, which are now available for the other Rakuten Group’s services).Apr New merchant fee contract system based on “Pay-as-you-go programme” is introduced to Rakuten Ichiba.Rakuten Ichiba expands to over 6,000 registered merchantsin 5 years since the service launch.To achieve a further win-win relationship with merchants, Rakuten Ichiba launches “Pay-as-you-go programme” as well as “Rakuten Super Points” service.Apr “Rakuten Books,” an online book shopping service, is launched.Ģ002: Business Model Innovation of Rakuten Ichiba.Mar “Rakuten Travel,” an online hotel reservation service, is launched.Rakuten announces 1 trillion yen gross annual billing target for the Rakuten Group at the time when it had only 36 billion yen gross transaction volume (Rakuten Group had achieved 1 trillion yen in 2007 and 3 trillion yen in 2011). Dec Rakuten acquires Infoseek Japan K.K., a popular portal site and search engineĢ001: Future Vision to Reach “1 Trillion Yen of Gross Transaction Volume” as Rakuten Group.Apri Rakuten goes public through an IPO on the JASDAQ market.Jan “Rakuten University” is established to deliver the know-how of managing the Internet shop for merchants of Rakuten Ichiba.Rakuten enhances its brand awareness widely while accelerating M&A activities through an IPO on JASDAQ, respresnting a big step forward for moving into new businesses and services to that will shape “Rakuten Ecosystem.” 2000 Jul “Rakuten Super Auction,” the predecessor service of “Rakuten Auction,” is launched.May “Rakuten Ichiba,” the Internet shopping mall, begins service.Feb MDM, Inc., the precursor to Rakuten, Inc., is founded. ![]() In an era where everyone seemed to be telling us that people will never buy things on the Internet, “Rakuten Ichiba” launched with only 6 employees and 13 merchants. HISTORYġ997-1999: Foundation of Rakuten and Launch of Internet shopping mall “Rakuten Ichiba” It operates through the following business sectors: Commerce & Marketing, Communications & Energy, Investment & Incubation, and FinTech. is a technology conglomerate headquartered in Setagaya, Tokyo, Japan. 0 Views Rakuten Group, Inc. history, company profile (overview) and corporate video ![]()
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